I was in the gym when I got the text message from my friend Varun. "Steve Jobs no more" it said. To be honest, his demise wasn't something unexpected. He had been frail for a long time, diagnosed with pancreatic cancer. But its unimaginable impact on self was. I did not expect, that with millions others like me, the loss would feel personal. But for some reason it did. I tried to continue cycling , but the TV screen in front of me played news of SJ's demise again and again, and I could not any longer delay the sinking feeling in an attempt to burn some more calories. SJ definitely commanded at least two minutes of cycling silence from me. I just went home. I had a sense of some injustice taking place, some error happening on the Creator's part. I was not really angry, but rather disappointed. There was almost a selfish streak to my disappointment, because along with sadness, I had a feeling of "Damn..now who is going to come up with those great designs ..". And I was further ashamed of bearing that selfishness.
Moments like these, makes us realise how much someone so remote has touched our lives, and how much we actually owe to that someone. Let me tell you "my" Apple story. I was never a Apple guy. I wasn't one of those guys who went to a coffee shop because I had a cool looking Mac. I was a Windows person, and am still a big advocate of Windows in our day to day lives.
But then iPhone happened. And it changed the way how I marveled at technology and simplicity.
It changed the way I thought of Apple. It introduced me to a phenomenon known as Steve Jobs. Although I knew who SJ was before iPhone and his various other accomplishments, I did not bother to be impressed. I regarded him as just one more silicon valley knight. But since I owned an iPhone - SJ, iPhone, iAnything and Apple have become synonymous with each other for me. I cannot isolate talking about SJ from talking about Apple or iAnything.
Apple changed the way how I judge an invention, any progress, any technology. Apple forced me to search for simplicity in things.
Why SJ was great was because he brought intuition to complex products. My amazement at SJ comes from my amazement with iPhone.To keep something geeky is not too difficult #Android. To make something human takes inhuman efforts. Right from the moment an iPhone touches your hands, it talks to you in its own unique body language. You don't really need to understand it to start using it. Its simple. It seems to read your mind like an old time lover. It seduces you by its touch. It leads you to discover her and amazes you more and more as you explore her. The more you know her, the more you are captivated, enchanted and you know, that you are not going back to anyone else again. She has you in her spell.
But then iPhone happened. And it changed the way how I marveled at technology and simplicity.
It changed the way I thought of Apple. It introduced me to a phenomenon known as Steve Jobs. Although I knew who SJ was before iPhone and his various other accomplishments, I did not bother to be impressed. I regarded him as just one more silicon valley knight. But since I owned an iPhone - SJ, iPhone, iAnything and Apple have become synonymous with each other for me. I cannot isolate talking about SJ from talking about Apple or iAnything.
Apple changed the way how I judge an invention, any progress, any technology. Apple forced me to search for simplicity in things.
Why SJ was great was because he brought intuition to complex products. My amazement at SJ comes from my amazement with iPhone.To keep something geeky is not too difficult #Android. To make something human takes inhuman efforts. Right from the moment an iPhone touches your hands, it talks to you in its own unique body language. You don't really need to understand it to start using it. Its simple. It seems to read your mind like an old time lover. It seduces you by its touch. It leads you to discover her and amazes you more and more as you explore her. The more you know her, the more you are captivated, enchanted and you know, that you are not going back to anyone else again. She has you in her spell.
I have often had "friendly" arguments with my buddies, bordering on war, about an iPhone vs an Android. Its almost like a fight we see these days because of a religion. But then, is what SJ created any different ? Isn't he like a messiah?. Think about it - Apple binds people to a discipline, a thought process. People say that Apple only allows you to operate in its own rules. It controls how you use it. Unlike other devices, which I think don't have any form or function integrity, it gives us freedom, by binding us. It shares its love with everyone,without bias. It has caused wars, as I mentioned above. But its the interpreters, the practitioners who do that. It in itself does not intend it. Not to mention people are against it without understanding the genius behind it. The thought behind it. The philosophy behind it. They tend to label it too fast. Some fear it might destroy their originality if they accept it in their life. Some feel threatened to an extent that they are ready to accept anything else. Now, isn't that already becoming a religion? May be, it does boil down to faith in some way.
Android is because iPhone is. Apple created the competition, and they beat it. SJ was a proof that an idea can be powerful. How many industries did it create? Plenty. Companies exists because iPhone exists.One might say Apple copied other things. iPhone was not original. Fair enough. May be it is right. The question is not really about being original. The question is about what one did with what one knew. Touch screens were not new. But did anyone else master the "touch" ?. I am not against Android at all. I think it is itself a well deserved technology feat. What I don't like is someone faking their un-marvel at iPhone. I think one of the signs that a product has really touched peoples' lives is if it becomes a verb, or a descriptor for a group, or an adjective. Like Google. Google this, google that. Or Xerox. Can you xerox these documents? Or Kindle. Or iPod. Or iPad.
You either hate Apple or you are in love with it. Either way, you are touched by it. But there are no two ways about SJ. There is no other emotion but immense respect for him. I am appalled at people who are trying to prove how iPhone is a piece of shit or how they don't approve of Apple. Frankly its an insult to SJ. If its a friendly argument about why someone loves their Android more than iPhone, its fine. One is free to choose his or her phone. But really, does one need to go the lengths of disgracing the genius behind iPhone just to feel a tad better about their Android ? I think by doing this, iPhone has already won, SJ has already been proved right, again. Apple doesn't even need to try. How many non Apple commercials do we see which try to compare their product with Apple and poke Apple to market themselves.? And how many do we see the other way around.?
If nothing else is available, people start blaming SJ's taskmaster character. I don't care about how he was in his personal life. I really want to know to whom does it matter? All he did was never let his focus off the customer. He sincerely loved his customers.If you probe any person deep enough, you are bound to find inconsistencies. Frankly, thats human. It's not that he committed a sin. He just had unfaltering ideas of perfection. I have not read his biography, nor interested in knowing anything more about him. The image of SJ I have is sufficient to make him my hero, my inspiration. I don't crave for any more details.
But its not only SJ that we lost last year. 2011 seems to have been terrible. Too many gems lost. Jagjit Singh, Shashi Kapoor and Bhimsen Joshi to add a few. Is this a sign? Are the legends making way for the new ones, or are we entering a starless time? Or are we really facing the end of the world? That would explain why HE is calling all his favorites back to HIM. Very selfish of HIM if thats true.
Sachin Tendulkar. Cannot even imagine the impact on me the day I hear he is no more. I am going to go cold turkey. I am going to go into deep silence. Or maybe, that's when it will start sinking in, that the honeymoon phase is over, and life sucks. The fairy-tale has ended. Forget the time when he passes away. His retirement, which is now near, will equally hurt. I tend to shun imagining these moments. I was never introduced to cricket and then to SRT. I go introduced to the aura known as SRT, and then to cricket. I don't think I will follow cricket after the time of SRT.
These stars, they abstracted what they did, from what it really is and made it into a beacon for human achievement. SJ took "design" to the next level. Any study of a good design will not be complete without being in reverence of SJ and Apple. Any lesson in sport and sportsmanship will not be complete without being in awe of SRT and his discipline and dedication.
But its not only those faraway stars that I miss. My grandfather, a hero to me, also passed away last year. 90 years of treasures just faded away. Someone who saw the second world war, the uprising, the British, the freedom that we earned, the freedom that we gave away, the corruption, the India shining, the Bombay, the Mumbai, the television, the landing on moon and also an iPhone during his time on earth just ceased to exist one fine day. 90 years is not a short time.And to live them in an exemplary fashion, to influence generations to come, is a basically a story of great struggle. What he left behind though in a family, as a family, only a star could do it.
Steve Jobs was a true wonder, a gift to our generation. Like a few others stars, we are fortunate enough that he shone during our time. The way he lovingly showcased his white creations, with that black turtleneck and blue denim, will always remind us to stay hungry and foolish. How many of us manage to do that, is yet to be seen.
And one more thing....he made us into kids again. He gave us a toy, and made us ecstatic with the same scream, the same joy, that was missing within us for a long time since we were children. How I wish there was indeed One More Thing...
27th May 2012
Nachiket Mehta
Apple's home page on the day SJ died. |
I think this is probably the most brilliant adieu to SJ |
No comments:
Post a Comment